When it comes to business tourism, the abbreviation MICE is often used in conversation. Let’s try to figure out what it means. MICE tourism is business tourism related to the organization and holding of corporate events. To understand what kind of events are meant, we will decipher the English abbreviation:
Meetings — corporate meetings.
Incentives — team building and motivational tours for employees.
Conferences — business conferences, congresses, forums, seminars.
Events — field corporate holidays.
It turns out that MICE tourism is the holding of events in another city or abroad aimed at the development, motivation, and training of staff, partners, and customers of the company.
History and geography of MICE trips
The modern business tourism industry has appeared in the West. Nowadays, the main hubs for MICE trips are the USA, Great Britain, Australia, and several European countries like Germany and Spain. In the eastern part of the world, China is the pioneer in this field of tourism.
Large profile events are held in this industry, where tour operators and other players of the MICE industry exchange experience. Nowadays, large companies spend billions of dollars a year on business trips and team building.
How to organize a MICE trip in Munich. Bus rental Munich will help you
Such trips are usually organized by special travel agencies, but you can do it yourself, for example, using various services for hotel booking and using bus rental Munich. It is easy to book rooms in the best hotels — there are 2 million options available worldwide, buy tickets from 800 airlines or rent a bus fare. In case you proceed with the organization yourself, business travel expenses can be reduced by 30%. Coach rental Munich can let you be more flexible with your schedule of meetings, as well as organize a cultural program on the spot: these are also important components of a business trip. Rent a bus Munich to allow your guests to enjoy the fascinating surroundings of the city!
MICE Tourism Goals
Business trips are considered trips that pursue one or more of the following goals:
- conduct negotiations or meetings with business partners;
- take part in professional events;
- establish business contacts with new partners;
- send employees for training or training;
- conduct team building;
- send employees on an incentive or motivational tour;
- to conduct a press tour: for example, to bring journalists or bloggers to production or to a new office, to tell about your company, to establish contacts;
- to attract the attention of investors, partners, or customers to the brand by organizing an off-site image event.
Features of MICE tourism and what to remember
The main difference between business tourism and other types is a higher price level than individual tourism. The purpose of such trips is to impress partners, customers, and other participants, and the company’s profit often depends on the success of the trip. So it’s not worth saving on MICE tourism, the trip should be organized at the highest level. Coach hire in Munich such as BCS Travel for sure fits the high standards of the required quality.
It is necessary to pay attention to the number of people that will go on such a trip. In case your company has more than one hundred employees, it will be much better to think in advance about booking a hotel and transport. Munich coach hire can assist you with any required quantity.
Arriving at the hotel, check whether you can implement your plans (conferences, events, dinners, concerts) on its territory. Inspect all sites and rooms, and evaluate the work of managers and service personnel. 1-2 days before the corporate party, it is worth going there for the second time: to check if everything is ready for the arrival of guests.
However, if it makes sense to carry out simple events on your own, then when conducting incentives, team building, field corporate parties, conferences, and other complex events, you should seriously think about choosing an external contractor or holding regular tenders, thanks to which you can get a certain slice of the market and choose from several ideas at once and not distract your employees from work.
