On 29th March 2020, Playtech confirmed its plans to launch its first-ever live casino studio in the United States after securing a long-term lease in Southfield, Michigan. The region is a rapidly growing technology and innovation hub, making it the ideal location to set up one of the country’s largest live entertainment studios.
The Playtech live studio is the first step in the software developer’s expansion into the United States market as the company looks to offer live games to all regulated states. The new live casino studio will feature the best Playtech has to offer from its flagship studio in Riga, Latvia, shared through video technology. Even so, it is designed to be a sophisticated studio tailored to suit the US market with innovation and entertainment at the mast.
Playtech’s COO, Shimon Akad, shared that the technology and breadth applied to the product will take the US iGaming experience to new heights. The featured games will also be a standout element with operator dedicated and networked tables covering bespoke studio areas. The collection is expected to grow as Playtech expands its operations across the United States.
The new Playtech live casino studio will play a social role by creating job opportunities for the locals. This venture comes in especially handy during these uncertain times caused by the coronavirus pandemic that has affected global markets.
Upcoming Michigan live studio by Playtech is the latest development around the game studio’s strategy to establish itself in the United States gambling market. The company is working on a system to offer services to all licensed jurisdictions. Playtech started this venture in 2020 in New Jersey when they began offering services through Bet365. The software developer received approval for the provision of services by the Division of Gaming Enforcement (DGE) of New Jersey in June.
In September of the same year, the developer had expanded its presence in the state through a partnership with BetMGM, an MGM Resorts and Entain iGaming brand. The agreement saw Playtech provide casino software to BetMGM Casino, PartyCasino NJ, and Borgata Casino.
Playtech set its sites in Michigan in February when it entered a partnership with Parx Casino. The gambling destination used multiple products through Playtech’s IMS Platform as it launched alongside other online casinos in the state.
Playtech Live Casino
Playtech is a leading software developer in the live casino field aligned with other top dogs like Evolution Gaming and NetEnt. The game studio offers a high-end experience in its live games that abide by authentic VIP standards of functionality, segmentation, and personalization. Playtech streams these services from its studios in different locations worldwide, including Latvia, the Philippines, Romania, Spain, and Belgium. Latvia was the first studio to be opened in February 2017 and is the biggest facility of its kind globally. These locations offer the excitement of brick-and-mortar gambling to players without ever living home.
Since Playtech entered the live gaming scene, it has been raising the benchmark with superior products. The software provider uses a combination of tried and tested location-based approaches with state-of-the-art technology to push the envelope.
The live casino caters to different operators with a comprehensive product selection suitable for industry hardware and software. It also suits the average player with a seamless user experience. The following factors support the impressive delivery of Playtech live casino results:
- Superior hardware
Playtech provides a superior live gaming experience using cutting-edge Omni-channel live casino software and content. The Latvia, Romania, and Philippines studios, the company’s major global live hubs, use hundreds of ultra-modern cameras that broadcast gameplay sessions in premium HD quality. This visual standard is accompanied by fast streaming and high up-time.
- Highly trained staff
Playtech’s entire live casino operation is connected to an advanced Mission Control Center run by professional staff. The team members are hands-on 24/7 every day, monitoring everything from how the gaming floor runs to how every spin and hand is played. The team is equipped with handling customer service tasks, including the assessment of player chats and dealer performances.
Also, they handle sensitive storage area controls that analyze player trends and casino traffic for seamless business flow. Playtech also has technical support teams hands-on to manage and regularly inspect hardware. The units maintain smooth streaming operations and keep downtime to a minimum if any issues arise for gambler satisfaction.
The dealers, who are the faces of Playtech live casino, also undergo rigorous training before ending up at the tables. The software provider boasts more than 500 dealers, some of whom are native speakers to meet the needs of different markets. The croupiers’ performance is constantly assessed using strict criteria to ensure they run games as they should and meet tightly monitored targets.
- Business intelligence
Playtech focuses on the needs of casino operators as much as those of players. The game studio offers a single interface powerful enough to monitor business operations and singles out suspicious behaviour. The system then alerts the necessary parties in real-time and provides suitable responses to issues.
- Dedicated Licensee Intelligence
Playtech works hand in hand with casino operators to create live experiences suitable for their target markets. The software provider caters to nearly all requirements with bespoke and designated designs. The company’s expertise in building such an environment is demonstrated through its partnerships with successful brands like Paddy Power, Sky, and Bet365.
Playtech Live Casino Games
Playtech has a full range of table and card games in its live casino. These games run with high-quality software that makes them as authentic as real-life gameplay can be online. The various options provided are:
Unlimited Blackjack, 7 Seat Euro Style Blackjack, 7 Seat Vegas Style Blackjack, AllBets Blackjack, Quantum Blackjack
London Roulette, Spread Bet Roulette, Speed Roulette, Prestige Roulette, Dual Roulette, French Roulette, American Roulette, Single Zero Roulette
Baccarat Squeeze, VIP Baccarat, Baccarat 7 Seat, Mini-Baccarat
Casino Hold’em, Texas Hold’em, Three Card Brag
Playtech has yet to narrow down the specific date it will be unveiling the new Michigan live casino studio due to the COVID-19 disruptions. However, a company spokesman confirms that they are continuing to scale up the facility in readiness to run.